The Piacenza Group's recent expansion into Milan marks a significant milestone in their global journey. With a new, expansive office in the heart of the city, the group is not just expanding its physical presence but also its influence in the fashion world. This move is a strategic one, as Milan has emerged as a key player in the European fashion scene, and the group aims to solidify its position as a leading textile and ready-to-wear brand.
A Strategic Expansion
The decision to establish a larger presence in Milan is a calculated move by the Piacenza Group. As Vasiliy Piacenza, co-chief executive officer, explains, "We wanted to be here in a bigger way. Milan has grown significantly as a European capital, and we aim to reflect that growth in our operations."
The new office, located in the historic center of Milan, is a testament to the group's commitment to the city. Housed in a 19th-century former stables building, the space boasts granite columns, arches, and large windows, with interiors that showcase a neutral, light palette. This design choice is not just aesthetically pleasing but also symbolic of the group's values and identity.
A Return to Milan Fashion Week
The opening of the new office coincides with the group's return to the Milan fashion week calendar. This is a strategic move, as it allows the group to showcase its collections to a wider audience and reinforce its presence in the fashion industry. By hosting ready-to-wear and textile collection presentations for Piacenza 1733, Lanificio Fratelli Cerruti, and Lanificio Piemontese, the group is not just presenting its products but also its heritage and craftsmanship.
A Celebration of Italian Heritage
The new office and collection are a celebration of Italian heritage and craftsmanship. As Piacenza emphasizes, "We are an authentic brand with a rich history. The craftsmanship behind the group and the way of working is what we want to showcase in our Milan office."
The spring 2027 lineup features a selection of noble raw materials, including cashmere, silk-cashmere, wool, silk-cotton, and cotton-linen blends. The color palette reflects the natural hues of these materials, with soft, muted color accents. This attention to detail and commitment to quality are hallmarks of the Piacenza Group's DNA.
A Strong Financial Performance
Despite the current geopolitical context, the Piacenza Group has reported strong financial performance. In 2025, the group's turnover increased by 4% compared to 2024, with a total of 107 million euros. This success is attributed to the strong performance of the ready-to-wear and accessories division and the made-to-measure textile division, which is primarily focused on menswear.
A Focus on Italy and Asia
Italy remains the group's core market, alongside France. However, the Asia region and the U.S. are also showing signs of recovery. The group's focus on these markets is strategic, as they seek to capitalize on the growing demand for Italian fashion and the appreciation of heritage and history among consumers.
A Commitment to Sustainability and Transparency
The Piacenza Group's commitment to sustainability and transparency is evident in their recent changes. In 2025, Lanificio Fratelli Piacenza SpA became a benefit company, changing its name to Lanificio Fratelli Piacenza SpA Benefit company. This commitment involves pursuing goals of common benefit, operating in a responsible, sustainable, and transparent way toward people, the territory, and the environment.
Conclusion
The Piacenza Group's expansion into Milan is a testament to their strategic vision and commitment to the fashion industry. By combining a strong financial performance, a focus on Italian heritage and craftsmanship, and a commitment to sustainability and transparency, the group is poised for continued success in the global fashion market.
